Our Body of Work
EDIT -- Ninemer Communications helps all businesses not only reach, but exceed their goals. Our experience helps us lay out a strategy that perfectly fits our clients. This collaboration is essential for the successful transition from strategy, to plan, to action. Learn about some of our past projects below, and get in touch to see what we can do for you.
Following four years of engagement for a media monitoring scope, Ninemer was appointed by People’s Association (PA) to lead media engagement efforts for Chingay 2020. To drum up publicity, we implemented a phased approach that resulted in coverage in news and lifestyle media months before the parade, until the actual event days. This was complemented by unpaid influencer engagement. Our support also covered issues management during COVID-19, where we turned stories into positive ones that highlighted PA’s preparedness and vigilance.
Gardens by the Bay
As Gardens by the Bay’s agency of record since 2015, Ninemer takes charge of all media- and influencer-related activities for floral displays, festive programmes and corporate announcements. Through the years, these efforts have resulted in extensive publicity with engaging visuals across top tier local news media and amongst relevant influencers. Our support also covers issues and crisis management, including during COVID-19.
Great Eastern Singapore
Since 2019, Ninemer worked with Great Eastern Singapore to reach and engage newly-acquired leads. Taking a digital-first approach, we used customer segment data as a basis for content and campaign creation, to nurture leads or create engagement. This drove traffic through personalised landing pages, triggered consideration or purchase intentions through engagement content.
Since 2016, Ninemer has supported Qatar Airways in growing its share of voice in local media and mindshare amongst local consumers. In-person experiences of Qatar Airways offers won over media and influencers, resulting in consistent coverage by key media and influencers.
Ninemer has been SG Enable’s retainer agency since 2018, providing support in the areas of strategy and planning, media relations, issues management and digital communications. Our efforts have yielded results across mainstream and digital platforms, turning SG Enable into the go-to organisation for media to seek soundbites on disability-related topics, and also expanding the organisation’s outreach to new audiences.
Singapore Maritime Week
Ninemer has worked on the Singapore Maritime Week since 2016. From targeted pitching and developing sponsored content, to generating releases based on conference discussions and facilitating onsite requests, the team synergises publicity efforts for multiple key events. For our strength in engaging maritime media, familiarity with the industry and ability to grow publicity efforts, Ninemer was re-appointed each year from 2017 to 2019.
Since Viu’s launch in 2016, Ninemer has been the agency on record responsible for media and influencer relations in Singapore – from corporate announcements to continuously creating hype around new content. Through the years, Ninemer has achieved consistent and sustained coverage across key mainstream as well as key lifestyle media. Our support also covers event management for key launches, press conferences and fan meets.