Chingay 2020
Ninemer was appointed by People's Association (PA) to lead media engagement efforts for Chingay 2020. To sustain interest over a four-month period, we implemented a phased approach where media were excited through previews, in-person encounters at rehearsals and a dazzling display on parade days. This was complemented by unpaid influencer engagement to reach digital natives. Our support also covered issues management during COVID-19, where we turned stories into positive ones that highlighted PA's preparedness and vigilance.
