PAssion Wave

Brief:

Drive top-of-mind awareness for PAssion WaVe as a key water sports and waterfront lifestyle programmes provider

 

Our scope:

Media relations, event support, media materials, social media support

Challenge: 

  • Establish PAssion WaVe as a key service provider for water sports and waterfront lifestyle pursuits

  • Demonstrate how PAssion WaVe bridges communities through proactive pitching of human interest stories

Achievements: 

  • Achieved over 100 media hits worth over SGD3 million in PR value in a year

  • Generated 34 proactive human interest stories that feature PAssion WaVe staff and patrons

  • Grow their Facebook followings by more than 20% year on year

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