RESORTS WORLD CRUISES
Launch of a new brand and create top-of-mind awareness as a travel and holiday choice.
Strategy and planning, media relations, issues management, digital communications
With the exit of Dream Cruise, a new company was to take over the ship assets and launch a new cruise line with public perception that it has links to the previous brand owner.
Secured more than 40 media hits during the launch and growing in coverage
Secured more than $100k worth of earned influencer engagement for the launch of the new cruise line
Acquired more than 5000 followers within one month on Facebook and Instagram