RESORTS WORLD CRUISES

Brief:

Launch of a new brand and create  top-of-mind awareness as a travel and holiday choice​.

Our scope:

Strategy and planning, media relations, issues management, digital communications

Challenge: 

  • With the exit of Dream Cruise, a new company was to take over the ship assets and launch a new cruise line with public perception that it has links to the previous brand owner. 

Achievements: 

  • Secured more than 40 media hits during the launch and growing in coverage 

  • Secured more than $100k worth of earned influencer engagement for the launch of the new cruise line

  • Acquired more than 5000 followers within one month on Facebook and Instagram

 

Experience onboard Genting Dream (2).jpg