CHINGAY

Brief:

Create publicity about Chingay 2020, 2021 and 2022 leading up to and during the festival showcase

Our scope:

Strategy and counsel (including issue/ crisis management), media planning, pitching and outreach, media and social influencer engagement and management, media monitoring​

Challenge: 

  • Excite media and the public through a media preview and stories about performers’ preparations and passion​.

  • Turned COVID-19 related stories into positive ones that accentuated the People’s Association’s preparedness and vigilance​

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Achievements: 

  • More than 1000 media hits over the past 3 years of handling the account

  • Achieve more than $20m worth of PR coverage over past 3 years

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