Grow brand awareness of Go-Ahead Singapore and solidify their position as a key provider within Singapore's public transport landscape and be recognised as an inclusive, innovative and caring transport provider and employer.
Strategy and counsel (including issue and crisis management), media engagement and planning, digital engagement
With a few competitors in a strictly controlled public transport sector, we needed to provide Go-Ahead with more brand visibilty as well as help them be recognised for their CSR programmes. We also needed to demonstrate to the public that they are a sustainable brand that cares for the environment, people and exists to serve the commuters.
Successfully launched Go-Ahead Singapore’s solar panel buses; secured a total of 27 media hits with a total PR value of over S$700k.
Curated PR and social media stories featuring employees' roles and responsibilities, industry trends and new initiatives unique to Go-Ahead Singapore, to foster positive reputation and resonance with the general public and corporate partners.
Boosted Go-Ahead’s Facebook page followers from 9,045 to 10,485 (+15.92%) from Mar – Dec 2021