SG ENABLE

Brief:

Drive top-of-mind awareness for SG Enable and amplify public education programmes to create an inclusive Singapore​.

 

Our scope:

Strategy and planning, media relations, issues management, digital communications

Challenge: 

  • To establish SG Enable as the focal agency for disability in Singapore and convey to public about the importance of inclusivity. We also needed to change perceptions of employers when it comes to hiring people with disabilities.  

Achievements: 

  • Increased total number of stories that SG Enable is featured year-on-year

  • Positioned SG Enable as the go-to organisation for media to seek soundbites on disability-related topics

  • Year on Year increase in news coverage on Inclusive Employment topics since 2020

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