Drive top-of-mind awareness for SG Enable and amplify public education programmes to create an inclusive Singapore.
Strategy and planning, media relations, issues management, digital communications
To establish SG Enable as the focal agency for disability in Singapore and convey to public about the importance of inclusivity. We also needed to change perceptions of employers when it comes to hiring people with disabilities.
Increased total number of stories that SG Enable is featured year-on-year
Positioned SG Enable as the go-to organisation for media to seek soundbites on disability-related topics
Year on Year increase in news coverage on Inclusive Employment topics since 2020