Families For Life (MSF)

Brief:

Media publicity and public relations services for Families for Life

 

Our scope:

Strategy and planning, media relations, event support, media materials, stakeholder relations, event ideation, social influencer engagement​

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Challenge: 

• Showcase FFL’s thought leadership and expertise through in-depth interviews with Council members on current topics​

• Build FFL as the go-to expert on family, parenting, marriage and relationship topics​

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Achievements: 

• Achieved media hits worth over SGD10 million in PR value within each retainer year​

• Strong working relationship, having been re-appointed and retainer contract extended