KFC Singapore

Brief:

Drive brand love for KFC in the QSR and F&B category​ through creative PR campaigns and activities

Our scope:

Strategy and counsel (including issue/ crisis management), media planning, pitching and outreach, media monitoring

Challenge: 

Quick serve or fast-food restaurants is a very competitive industry in recent years. With the addition of new brands across the globe, we needed to establish KFC as the undisputed market leader in this space through creating 

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Achievements: 

  • Over 40 media hits worth approx. SGD584k in PR value​

  • Less than 03 weeks turnaround time to execute the communication/ media plan

 

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